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Brand My InboxEmail, clearly routed
Connect Your Domain

For families

Your family already shares a name. Give it an address.

Register your surname as a domain, then give everyone in the house an email address on it. Each one is delivered to the inbox they already open every morning.

The household of

cohen

thecohens.com

Which shape do you want?

We only read public DNS. Nothing is bought, changed, or registered by this check. A plain .com is usually the cheapest to renew year after year.

Everyone in the house, one name

  • dana@thecohens.comWorks from the kitchen table
  • sam@thecohens.comRuns the side business
  • noa@thecohens.comFirst address, still at school
  • grandma@thecohens.comReads it on the iPad

Illustrative addresses. Every one of them still lands in the Gmail that person already opens each morning — no new inbox, no new password.

Why a household would bother

A name you already agree on

Nobody has to invent a handle. The name on your door works as the name after the @, and it reads the same in twenty years as it does today.

Nobody moves inbox

Each person keeps the Gmail they already open. Mail sent to their family address is delivered there. There is no second app, no second password, and nothing to migrate.

An address that outlives a provider

A free webmail address belongs to the provider. A domain belongs to you, so if you ever change email providers the address stays and only the delivery behind it changes.

Why not just keep using the free address?

Because it is borrowed. A free webmail address is a licence the provider can end; a domain is property you renew and can hand on.

Deleted after 2 years
Google removes personal accounts, and everything in them, after two years of inactivity.
Google, policy effective December 2023
1.5 billion
Gmail accounts already exist. The clean version of your family name went years ago.
Google, April 2019
1 in 5
Millennial parents changed, or seriously considered changing, their baby's name based on which domain was free.
GoDaddy / OnePoll survey of 2,000 parents, September 2018

What actually happens

One name in, four inboxes out.

The domain is the only thing that is new. Everything to the right of it is the mail setup your family already has, untouched.

How one family name reaches four existing inboxesThe registered name thecohens.com on the left connects to four addresses — dana, sam, noa and grandma — and each address is delivered onward to the personal Gmail inbox that person already uses. No new mailbox is created.ONE NAMEthecohens.comregistered once, by youdana@thecohens.comdana…@gmail.comsam@thecohens.comsam…@gmail.comnoa@thecohens.comnoa…@gmail.comgrandma@thecohens.comruth…@gmail.comAN ADDRESS EACHTHE INBOX THEY ALREADY USE
Inbound mail is routed by Cloudflare Email Routing. Each destination inbox must be verified by its owner before any mail is delivered to it.

How does this compare with the other family options?

Most family email plans are good products that all ask the same thing: everyone abandons the inbox they use. That is the one question worth comparing, so it is the first column.

Family email options compared by whether each keeps existing inboxes, how it is priced, and whether it is designed for a household.
OptionWhere mail is readHow it is pricedMade for a household
Brand My InboxKeeps the inbox each person already usesPer plan, not per personBuilt around one household name
Apple iCloud+Moves everyone to iCloud MailShared through Family Sharing, up to 6Yes, domain sharing is supported
Google WorkspaceA new Workspace account, not your personal GmailPer user, every monthNo family bundle
Fastmail / Proton family plansMoves everyone to their inboxOne price, up to 6 peopleYes, a real family plan
Cloudflare Email Routing, set up yourselfForwards to any inbox, including GmailFreeNo guidance — you write the DNS records

Structural comparison checked 6 August 2026; prices change too often to quote here, so check each provider directly and see our own on the pricing page. The last row is the technology underneath our own routing — it really is free if you are willing to write the DNS records yourself. What you pay us for is not having to.

The first address

Worth getting right once.

Most people never choose their email address on purpose. They take whatever was free at fourteen and carry it into adult life. A family domain is a chance to do it deliberately — for the children especially.

Start them somewhere that is theirs

A child's first address does not have to be a random string of numbers on a free provider. noa@yourname.family is legible, memorable, and yours to hand over properly when they are older.

You keep the controls

You own the domain and you decide which addresses exist. Turning an address off, or pointing it somewhere else, is a change you make — not a support request to a company that does not know you.

Where mail goes is never a guess

Every destination inbox must be confirmed by the person who owns it before a single message is routed there. You cannot silently forward a family member's mail to yourself.

What this is, and what it is not

It is a routing layer, not a mailbox.
We do not store your family's mail. Messages are routed to inboxes you already own, and message bodies are never written to our logs.
Receiving and sending are different jobs.
Inbound routing is the part that works today on supported setups. Sending as your family address needs an authenticated sending service, and it is set up separately.
The domain stays yours.
You register it, in your name, at a registrar of your choosing. We manage the zone for you and can hand you direct access to it.
It is for a household, not a mailing list.
Family plans are for ordinary personal correspondence. Bulk or unsolicited sending is not permitted on any plan — see the acceptable use section of the terms.

Do not have the name yet?

Start there. Register the domain in your own name — that is the part that makes the address permanently yours — and connect it here afterwards. It takes a few minutes and you do not need to decide anything technical first.

I already own a domain — connect it

Nothing is registered here yet

The name thecohens.com does not exist in public DNS, which usually means it is still free. Only a registrar can confirm that. Search there, register the one you want, then come back and connect it.

Ad. These searches open Netim, an independent domain registrar. Brand My Inbox earns a commission if you register a name there, at no extra cost to you. Compare prices — extensions like .family renew far dearer than .com, and we connect domains bought anywhere.

Registering a domain is a yearly cost paid to the registrar, separate from any Brand My Inbox plan. The domain is registered in your name, not ours.

Clear answers

Family email questions

One name, one afternoon

See whether your family name is still free.

The check reads public DNS only. Nothing is registered, bought, or changed until you say so.

Check the name